Sampada Diamond Collection constantly ensures to update the knowledge of its clients and potential customers about how to buy Diamonds and Solitaires, what to look for and how to make the right choice for your most treasured jewel.
Under its Education program, Sampada comes out with advertising and communication in mass media aimed at educating all jewellery buyers at large. Small, yet very helpful tips, are handy while making a purchase decision and can save the client from a threat of malafide intents of some merchants.
Here are a few tips for our customers. Keeping looking back at this page for more tips and also keep a track of our marketing communication:
Tips 1
People think Certified Diamonds are costlier. This presumption is totally baseless. Infact when you buy certified diamonds, you get the guarantee of cut, colour, clarity, carat and non-treated diamonds – just free of cost. Thus you save yourself from being cheated.
Tips 2
The poor quality diamonds can be artificially enhanced in colour and clarity by various treatments and sold as genuine quality diamonds by scrupulous dealers. Renowned gem testing laboratories do not certify/grade such treated diamonds. To save yourself from such cheating, always go for certified diamonds.
Tips 3
Cut refers to the basic shape as well as angles and proportions of all the 57 facets. The exactness of the facets gives diamond its fire, brilliance and scintillation. An ideal/excellent cut lends more sparkle than VG and Good cut to diamond. Make sure you buy only idea/Ex., cut to get maximum LUSTER.
Tips 4
Only an ideal/Excellent cut gives maximum Brilliance, Sparkle, Luster and Fire to Solitaires. Why compromise with poor cut? (VG/Good) to save around 5%.
Tips 5
Are you getting the solitaire you are paying for? Clear your doubts by matching the Number of the Certificate on Girdle of the Solitaire for your satisfaction.
Tips 6
Diamonds certified by Jewellers themselves may prove fake/costly. To buy genuine Diamonds, always go for Diamonds certified by International Certification Laboratories.